4 min read
Elyxtech partnered with a mid-size fashion e-commerce brand to redesign their web app with a clear goal: increase conversions. By implementing data-driven A/B testing, refining the product detail page design, and improving the checkout user flow, we helped the brand achieve a 35% increase in conversion rate within 60 days of launch.
Client:
ModeLift
Industry:
Fashion E-commerce
Location:
New York, NY
Team Size:
15 (marketing, design, and operations)
Web Traffic:
~100k monthly users
Platform:
Web app (desktop + mobile responsive)
Challenge
ModeLift approached us with declining conversion rates, high bounce rates on product pages, and cart abandonment issues. Key challenges included:
- Outdated UI and inconsistent branding
- Inefficient product page layout causing drop-offs
- A confusing and multi-step checkout flow
- No structured A/B testing or UX validation in place
- Mobile performance issues hurting SEO and engagement
Their internal team lacked the UX strategy and dev capacity to make major design improvements without disrupting ongoing sales.
Solution
Elyxtech delivered a conversion-focused redesign through a lean, iterative approach:
1. UX Audit & User Flow Mapping
We started with:
- Full audit of existing product pages and checkout flow
- Heatmaps and session recordings via Hotjar
- Analytics review to identify high-exit and low-converting pages
2. A/B Testing Strategy
- Developed A/B test variants for product page layout, CTA placement, and image gallery behavior
- Ran experiments on ~25% traffic over 3 weeks
- Measured conversion rate, time on page, and bounce rate
3. Product Page Redesign
- Improved hierarchy for product title, pricing, and reviews
- Designed sticky CTAs and real-time inventory messaging
- Simplified image gallery with mobile swipe support
- Enhanced trust indicators (shipping info, return policy, reviews)
4. Checkout Flow Enhancements
- Reduced steps from 4 to 2 (one-page checkout option)
- Guest checkout, autofill, and real-time validation
- Mobile-first performance and accessibility improvements
Technologies Used
Results & Achievements
- ✅ 35% increase in conversion rate (baseline: 1.6% → 2.16%)
- 📉 22% reduction in cart abandonment rate
- 📱 +18% increase in mobile purchases
- 🧪 Completed 3 successful A/B test cycles in 6 weeks
- 📈 Revenue-per-visitor up by 26%
- 🛒 Checkout completion time reduced by 40 seconds on average
ModeLift’s internal team now uses our modular product page layout to launch campaigns faster with improved UX by default.
This case demonstrates how small, data-backed UX improvements can create massive business impact. By focusing on user behavior, A/B testing, and thoughtful UI design, Elyxtech helped ModeLift unlock real growth with no new traffic spend.
Want to Increase Your E-Commerce Conversions?
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