4 min read
Elyxtech partnered with a rising productivity app startup to overhaul their user experience, focusing on onboarding, feature discovery, and interaction flow. By leveraging user data, usability testing, and modern UX best practices, the startup saw a 42% increase in user retention and a 60% boost in completed onboarding flows within the first 90 days of the redesign.
Client:
TaskNest
Industry:
Productivity / SaaS
Location:
United States, serving a global audience
Users:
Busy professionals, solopreneurs, and remote teams
Platform:
Web and Mobile (iOS/Android)
Challenge
TaskNest had strong feature depth but was struggling with:
- Low user retention after week 1
- A confusing onboarding flow that led to drop-offs
- Users missing key features like smart reminders, tagging, and shared tasks
- No structured usability feedback loop or user testing system in place
The product team needed a UI/UX partner to bring clarity, structure, and retention-focused design to the app.
Solution
Elyxtech ran a full-cycle UX optimization project in 4 key phases
1. UX Audit & Data Analysis
- Analyzed user behavior using Mixpanel and Hotjar
- Identified top drop-off points and screen abandonment
- Mapped pain points in onboarding and feature adoption
2. User Interviews & Usability Testing
- Conducted remote user tests with 15 active and churned users
- Used scenario-based tasks to uncover friction points
- Validated assumptions around mental models and task expectations
3. UI/UX Redesign
- Simplified navigation and created clearer information hierarchy
- Introduced progressive onboarding with tooltips and contextual guidance
- Designed a gamified onboarding checklist to encourage engagement
- Created Figma-based design system for scalable design consistency
4. A/B Testing & Iteration
- Ran A/B tests on the redesigned onboarding vs. the original
- Deployed versioning experiments on task creation and sharing flows
- Collected NPS and usability scores post-launch to guide improvements
Technologies Used
Results & Achievements
- 42% increase in 30-day user retention
- 60% improvement in completed onboarding flows
- 30% more users engaged with advanced features within the first week
- Conducted 3 full A/B testing rounds in 2 months
- Increased Net Promoter Score (NPS) by +18 points
- Reduced task creation time by 35% via simplified UI flow
The new onboarding and UI system became the foundation for the client’s future product features, leading to higher user satisfaction and organic referrals.
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